Thredbo 2014 Season - Tickets, Gear, Experiences & Accom

Objectives

  • Communicate Thredbo Winter season pricing & packages to channel partners & drive sales for the season including co-operative sales & marketing campaigns.

  • Attract more “first timers” to Thredbo.

  • Attract more snowboarders to Thredbo to capture greater share of the growing market amongst 14-35 year olds.

Channels

  • Wholesalers

  • National Retail Shops and Online Retailers

  • Sports and Snowsports Clubs

  • Corporate Partners

  • Local Area & Key Regions

EXECUTION

  • 2014 Season pricing & promotion for partner channels.

  • Staff education, incentives & famils.

  • Stakeholder visits for seasonal requirements & priorities with Thredbo support as agreed.

  • Co-op campaigns - offer, website, campaign landing pages, tiles for website homepages, banner advertisements for SEM advertising, features in thredbo.com.au eDM, TV, radio, press, pop-ups &/or events.

  • Liaison with Ticketing Office Manager and Hotel General Manager on new special packages for corporates or groups e.g. Uni Week campaign and McDonalds campaign

Results

  • Exceeded sales on last year via the wholesale channel by 15%.

  • Partner channel sales attracted more first timers to Thredbo Resort.

  • Collateral refreshed across retail channels, local area and other key regional areas, along with signage reflecting the new products and services on offer (e.g. snow play area, new terrain park, kids pricing extended from 14 years to 17 years).

  • Successful co-op sales & marketing initiatives from partner results.

Channel SalesChristie Glasson