Liv/Giant Cycling Launch - Sydney

Planning, EXECUTION & RESULTS

  • Worked with the team to liaise with national head office to plan & run the launch event.

  • Elements of the Global brand had been adapted for the Australian market.

    • 140 attendees - Giant head office and Taiwanese guests, customers, industry partners & other partners attended.

    • Branded store with products to purchase on the night.

    • Ambassadors who attended included Katherine Bates (world track & road cyclist), Samantha Squires (TV Sports Reporter), founder of Bikegal, & local MP for Sydney - Clover Moore.

    • Media coverage on Cycling Central SBS TV, Bicycling Australia editorial print and digital, & other industry media

    • Website and social media traffic spike following the event & SBS’s coverage.

EventsChristie Glasson