Foster’s Wine Club "Christmas Indulgence"

Objective

  • Achieve Christmas campaign budget, including beating last year’s results.

Planning & Execution

  • Plan themes as aligned to member trends & previous sales for popular products, mixed cases & premium boxed wines.

Results

  • Successful Christmas campaign & satisfied customers with premium products offered at exclusive prices, reinforcing club membership value.

  • Live campaign sales monitoring & system tweaking.

  • Provided updates to contact centre regarding inventory substitutions offered upon successful sell out of stock.

  • Presented results following campaign to the team as per monthly team meeting.





Retention CampaignsChristie Glasson